The Empowerment of Language

So much of marketing is aimed at yanking or jimmying open the gateway to the mind.

Words – hypnotic ones – can make dead souls rise and fight for the glory of the fatherland or for    the honor of the father. They can also make us purchase products, services, or propaganda wholesale without a care.

Yet the combination of words, phrases and visions artfully implanted can also lead to uncompromisable creativity, blissful peace and endless tolerance.

Ah, if only most language was only used to such positive effect, then the need to warn others to watch carefully over the gateway to the mind would diminish immensely. We could live with child-like curiosity and experience the newness of each day without ever needing to utter, “What’s the catch?” or “What’s in it for me?”

The Judge weighs in…