I Need More Information

Decidophobia is the overwhelming, irrational fear of making decisions. The person coping with this phobia is painfully aware that life if full of choices and decisions are made based on those choices. The decidophobic individual may actually fear making the wrong decision and so is paralyzed from making any decision at all.

So how much is too much?

Must you know how every nut and bolt on an automobile is attached before purchasing a vehicle? Must you know how many pinches of salt were added to the beef stew before picking up the spoon? Must you know how each pattern on the tablecloth was sewn before setting the table? The answer to each of these rhetorical questions is a definitive No.

But when it comes to choosing a business, the nuts and bolts do matter. You want to know more about the industry, the main and back-end products of that niche, and the best way to find and then reach your target market. These are legitimate requisites before diving into your new venture. Violating the due diligence of preparing adequately for the launching of an enterprise will more than likely lead to failure.

The Internet has made research and preparation for launching a business much easier than before there was a digital world. Gathering information and preparing, preparing and gathering information, gathering and preparing can be addictive, time-consuming, and sometimes can become the nail in the coffin to a business plan.

There is never enough information to get your business launched online or offline. The learning curve is never-ending. The data, the software, the advice…all can make you feel like a deer caught in headlights.

One of my favorite marketers and coaches, Mike Litman, author of Conversations with Millionaires, has often said:
“Don’t concern yourself with getting it right, just get it going.”

That philosophy is how I went from a 116-kilogram balloon girth to a svelte 78 kilograms in just four, consistent and persistent years. I just got it going and along the way adjusted my eating habits and lifestyle to match my new vitality. I learned how to be thinner by going one day without the problematic food, and then another.

The same method can be used with success in trying to build a business. Get started. Make mistakes. Adjust. Keep going. Eventually life forces will propel you to prosperity. And with that new-found prosperity, your self-confidence will grow. And when that self-confidence blossoms, you can become unstoppable.

The following video is a wake-up call to procrastinators:

As Mark Twain once said:
“The secret of getting ahead is getting started. The secret of getting started is breaking your complex overwhelming tasks into small manageable tasks, and then starting on the first one.”

Leave information addiction to librarians. The school of trial and error is where achievement resides. If you want to take up residence there, then don’t spend your life outsmarting yourself.